Koehl Frameworks

Joseph Koehl (pronounced "Kale) builds bicycles by hand in Ft. Wright, KY. He loves steel bicycles, trains and craft beer. You can find his beautiful bikes on his website, KoehlFrameworks.com. Together we brainstormed some early ideas about company branding and philosophy, resulting in head badge, tee shirt and poster designs. They reflect a more relaxed, holistic view of cycling not as a sport or exercise, but as a fully integrated part of a healthy life.

Headbadge sketches for KFW.

Headbadge sketches for KFW.

Kale/Koehl Headbadge.

Kale/Koehl Headbadge.

Koehl Frameworks Tee Shirt color samples.

Koehl Frameworks Tee Shirt color samples.

Ride Hard AND Go Home . Pen & Ink Illustration.

Ride Hard AND Go Home. Pen & Ink Illustration.