Joseph Koehl (pronounced "Kale) builds bicycles by hand in Ft. Wright, KY. He loves steel bicycles, trains and craft beer. You can find his beautiful bikes on his website, KoehlFrameworks.com. Together we brainstormed some early ideas about company branding and philosophy, resulting in head badge, tee shirt and poster designs. They reflect a more relaxed, holistic view of cycling not as a sport or exercise, but as a fully integrated part of a healthy life.