Green Umbrella

The Green Umbrella is a wonderful non-profit working to make Cincinnati one of the top 20 sustainable cities in the USA by the year 2020. As their event coordinator I managed big annual exhibitions as well as small monthly mixers. My favorite responsibility was working with our volunteer teams to design marketing materials for events like the Great Outdoor Weekend, a free sampler of 150 fun and educational programs hosted across 40 outdoor sites in the Cincinnati region. Using existing branding, I updated the GOW aesthetic and created a multi-channel suite of materials. These included the event poster and brochure, print and web ads, and graphics for the event website and social media platforms.

Great Outdoor Weekend 2013 promotional poster. 11" x 17"

Great Outdoor Weekend 2013 promotional poster. 11" x 17"

Great Outdoor Weekend Brochure, exterior (folded). 16" x 17".

Great Outdoor Weekend Brochure, exterior (folded). 16" x 17".

Great Outdoor Weekend Brochure, interior. 16" x 17".

Great Outdoor Weekend Brochure, interior. 16" x 17".

Great Outdoor Weekend web ad, leaderboard.

Great Outdoor Weekend web ad, leaderboard.

Great Outdoor Weekend web ad, e-blast format.

Great Outdoor Weekend web ad, e-blast format.

Great Outdoor Weekend print ad. Vertical 1/8 page magazine & newspaper.

Great Outdoor Weekend print ad. Vertical 1/8 page magazine & newspaper.

In 2015 I had the opportunity to work with the Green Umbrella team to brand a new event: The Midwest Regional Sustainability Summit. This event celebrated local connectivity, green business networking, and annual progress towards regional sustainability goals. 

Midwest Regional Sustainability Summit 4-color logotype.

Midwest Regional Sustainability Summit 4-color logotype.

Midwest Regional Sustainability Summit event signage. Welcome sign 18" x 24".

Midwest Regional Sustainability Summit event signage. Welcome sign 18" x 24".

Midwest Regional Sustainability Summit event signage. Breakout session, 18" x 24".

Midwest Regional Sustainability Summit event signage. Breakout session, 18" x 24".

Midwest Regional Sustainability Summit promotional flyer. PDF and print, 8.5" x 11".

Midwest Regional Sustainability Summit promotional flyer. PDF and print, 8.5" x 11".

Midwest Regional Sustainability Summit web ad, leaderboard.

Midwest Regional Sustainability Summit web ad, leaderboard.

Midwest Regional Sustainability Summit web ad, e-blast format.

Midwest Regional Sustainability Summit web ad, e-blast format.